Professional Oral Care at Home. Made By Dentists Sensitive + Whitening Toothpaste has been professionally formulated to strengthen and protect teeth against cavities and sensitivity whilst ensuring maximum whitening performance. Created by dentists and sisters Dr. Lisa and Dr. Vanessa Creaven, Made By Dentists Sensitive + Whitening Toothpaste is formulated with sodium fluoride, hydrogen peroxide and potassium nitrate for those with sensitive teeth, who also want to brighten their smile. The combination of clean, clinically proven ingredients ensures professional whitening results while also desensitizing teeth and protecting against cavities. It's 100% recyclable, BPA-free, DEA-free, triclosan-free, paraben-free, sulfate-free, phthalate-free, gluten-free, cruelty-free, PETA-certified, and vegan friendly.