Professional Oral Care at Home. Made By Dentists Enamel Rebuilding Toothpaste helps replenish and remineralize lost enamel. With Sodium Fluoride, Potassium Nitrate, and Hydroxyapatite, it strengthens and protects enamel, reducing erosion and loss while guarding against cavities and gum disease. It leaves your mouth feeling clean and refreshed. We are Dr. Lisa and Dr. Vanessa Creaven—dentists, sisters, and moms. We know most people hate going to the dentist, but great oral health starts at home. That's why we created a safe, clinically-proven collection for our patients, families, and friends. We hope you love it as much as we do! It's 100% recyclable, BPA-free, DEA-free, triclosan-free, paraben-free, sulfate-free, phthalate-free, gluten-free, cruelty-free, PETA-certified, and vegan friendly.