Schwarzkopf Keratin Color Permanent Hair Dye Color Cream, 1.99 Black Purple - Salon-inspired hair color for womenThis permanent hair dye provides rich, striking color on all hair textures - with minimal damage*. The Keratin hair color formula was developed with professionals to provide salon-quality hair color and brilliant shine. In addition, our 3-step Bond Enforcing System creates bonds and strengthens your hair, leaving your hair 5x stronger** after coloring. Keratin Color also reduces frizz by providing humidity resistance for 72 hours.*** Our pre-color serum containing Vitamin B6 and Collagen, primes the hair. We recommend repeating the application of the hair dye in tube every 4 weeks for even color from root to tip.Established 1898, Schwarzkopf has 125+ years of hair expertise, providing salon inspired hair color at home.The product benefits at a glance:Leaves hair 5x stronger**Long-lasting color & root touch upPre-color serum with vitamin B6 and collagenSuitable for all hair texturesColor: 1.99 Black Purple* Against combing breakage on damaged hair vs. untreated** Against combing breakage on damaged hair vs. a non-conditioning shampoo*** vs. untreated hair in high humidity conditions

• 3-STEP BOND ENFORCING: The 3-step Bond Enforcing System creates bonds and strengthens hair, leaving your hair 5X* stronger after using this hair dye kit (*against combing breakage on damaged hair vs a non-conditioning shampoo)
• FEELING SOFT AND SMOOTH: This professional hair dye leaves hair looking and feeling soft and renewed, while also maintaining curl pattern and natural hair texture
• ANTI-FADE FORMULA: The hair color cream delivers long-lasting vibrant color. Enjoy rich, even color and for up to 10 weeks (based on 4 shampoos per week)
• EASY APPLICATION: A precision applicator allows easy use of this permanent hair dye color. This hair color kit includes a pre-color serum containing vitamin B6 and collagen, and primes the hair for an even color result.
• PROFESSIONAL: Salon inspired hair color for women developed with professionals, this formula creates visibly healthy-looking hair in one application