Make their smiles as bright as their futures with Crest Advanced Kid's Fluoride Toothpaste, from the #1 Kids Toothpaste Brand in the US*. A winning formula for memorable smiles. Crest Advanced Kid's Color Changing Strawberry Toothpaste is an excellent addition to make your kids' brushing routine even more exciting. This toothpaste gradually changes colors from blue to pink, helping kids brush up to 2x longer. By brushing for the dentist-recommended time of 2 minutes, they will be creating healthier habits at a young age. Kids need effective protection as they lose their baby teeth and their permanent teeth start to grow. Crest Advanced Kid's Toothpaste formula contains fluoride to fight cavities and promote a healthier smile for your kids. Bring fun and protection to their brushing regimen with this Crest color-changing toothpaste. Crest Advanced Kid's toothpaste helps make kids brushing routine even more fun with its yummy strawberry flavor kids love. Discover a new color-changing regimen with the variety of products on the Crest and Oral-B Chameleon line and teach your kids fun and healthy habits with every brush. Do not use on children under age 3.