Discover your natural way to shine! Made with 80% naturally derived ingredients, Clairol Natural Instincts gives you a rush of radiant, natural-looking color you can feel good about. Say "yes" to gentle ingredients like coconut oil and aloe vera and say "no" to ammonia and added parabens. Our no-drip crème formula is designed to feel more like a conditioner, and it's gentle on all hair types and textures. Treat yourself to color that blends away grays, boosts shine, and lasts up to 28 washes. Available in 37 natural shades, so you can find the black, brunette, blonde, or red hue that's totally you.

• Get a rush of radiant, healthy-looking color and a boost of shine with 80% naturally derived ingredients
• YES, coconut and aloe vera. NO ammonia or added parabens
• Lasts 28 washes and blends away grays
• Conditioning crème formula is gentle on all hair types and textures